Who runs this, who pays for it, and how it stays honest
Who
The team behind bernard (Bernard Moves Ltd, UK) writes and operates Content is Everything. bernard is a platform that moves small-business websites onto managed hosting and then looks after them: their pages, their SEO, their courses and their selling. This site runs on bernard.
Spencer Thursfield leads the research and signs the studies. Lindsay Smith builds the measurement and publishing systems and co-edits everything here. Both put their names on what they publish, because the manual tells you to demand exactly that from any source.
Our interest, stated plainly
bernard sells website hosting and care to the businesses this research studies. Assume we would like some of them to become customers, and hold this site to a higher standard because of it. Three rules keep the research and the commerce apart:
- Findings never bend toward the product. Where bernard cannot do something, the article says so. Where the evidence contradicts something bernard does, we publish the evidence anyway.
- No pitch inside research. Study reports and ledger entries contain no product promotion. What bernard can do about a topic sits in a clearly marked capability box, with its implementation status stated, including "not built".
- The method goes public before the results. You can check what we found against what we predicted. See method & pre-registration.
How this site is written
We draft with AI against a research corpus of primary sources, then a named human refines, verifies and signs each page. Every recommendation carries an evidence label, from required and official recommendation down to unsupported and contradicted, and cites the primary source it rests on. We hold our own pages to the standard the manual sets. If a page here fails its own advice, that is a bug, and we would like to hear about it.
Corrections
When we get something wrong, we publish the correction on the affected page with a date, and the original wording remains recoverable. Verdicts in the folklore ledger change when evidence changes, including when our own study contradicts us.
Contact
Send corrections, claims for the ledger, and questions about the research through the register page for now. A dedicated research address will follow once the domain's mail is set up.