Author identity and provenance
Anonymous content asks machines and readers to trust a claim with nobody behind it. Anonymous text now costs nothing to generate, which makes named authorship one of the strongest remaining signals that content cost something to make. The author must be a real person, findable, and consistent across the web.
What provenance means in practice
- A real name on the work, linked to an author page that says who this person is and why they would know. Strongly supported
- Consistency across the web. The author exists beyond this one byline: the same person, with the same expertise, appears on the business's About page, on professional profiles, and in the places their trade gathers.
- Honest dates. Publication and meaningful revision dates. Dates refreshed to fake currency destroy the provenance they pretend to provide. Official recommendation
- Person markup connecting the byline to the entity, so the association is explicit rather than inferred.
Attribution scales with consequence
A pottery-glaze tip and a claim about tax law carry different attribution bars. For high-stakes topics such as health, money and law, credentials and review decide whether a source is safe to cite. For craft and local trade, demonstrated experience serves as the credential: the portfolio, the process photos, the years of specific jobs.
What cannot be manufactured
Provenance tooling can state your identity clearly. It cannot create expertise, invent credentials, or manufacture the external corroboration that makes an identity credible. Anyone selling authority as a service belongs in the ledger. We practise this page's advice on this site: every article here is signed, dated, and carries a disclosure of interest.
What bernard does about this
Author pages, bylines, honest dateModified handling and Person markup are supported today, with partial automation. partial Credentials and reputation remain yours to earn. bernard states them; it cannot create them. not controllable